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Title
Text copied to clipboard!Marketing Strategy Specialist
Description
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We are looking for a Marketing Strategy Specialist to join our team and help shape and execute comprehensive marketing plans. The ideal candidate will have a deep understanding of market trends, consumer behavior, and digital tools, as well as the ability to develop strategies that enhance brand awareness and drive revenue growth.
As a Marketing Strategy Specialist, you will be responsible for market analysis, identifying target audiences, defining product and service positioning, and creating and overseeing the execution of marketing campaigns. Collaboration with sales, design, public relations, and product teams will be essential for success in this role.
You should possess analytical skills, creativity, and the ability to make data-driven decisions. Staying up to date with the latest trends in digital marketing, SEO/SEM strategies, social media, and marketing automation tools is also expected.
If you are a proactive, communicative, and strategically minded individual with a passion for marketing and innovation, we invite you to apply and become part of our dynamic team.
Responsibilities
Text copied to clipboard!- Develop and implement marketing strategies
- Conduct market and competitor analysis
- Define target audience and brand positioning
- Create and oversee marketing campaigns
- Collaborate with internal teams and external partners
- Monitor and analyze campaign performance
- Manage marketing budgets
- Report on results and suggest improvements
- Utilize digital tools and platforms
- Stay informed on industry trends and innovations
Requirements
Text copied to clipboard!- Degree in marketing, communications, or related field
- Minimum 3 years of experience in strategic marketing
- Strong knowledge of digital marketing and analytics
- Experience with SEO/SEM, Google Analytics, and CRM tools
- Strategic thinking and decision-making skills
- Excellent communication and presentation skills
- Creativity and innovation
- Ability to work in a team and under pressure
- Understanding of market trends and consumer behavior
- Fluency in Serbian and English
Potential interview questions
Text copied to clipboard!- What marketing strategies have you developed previously?
- How do you approach target audience analysis?
- Which tools do you use to track campaign performance?
- How do you integrate digital and traditional marketing channels?
- How do you define the success of a marketing campaign?
- How do you collaborate with the sales team?
- How do you stay updated with industry trends?
- What is your approach to marketing budget planning?
- How do you handle conflicts within a team?
- What is your greatest achievement in marketing?
